Te Whare Āio

Whiria  te Whāriki

Weaving the Foundation

For Growth, Purpose & Potential

Āio Studio is a space where vision becomes form through design, storytelling, structure, and soul. And we have HEAPS of soul!

Every project is a living extension of kaupapa or concept, woven from the inside out.

We Build
Communications
Ecosystems

And it is a guarantee that whatever’s floating in the ether gets called in and given form.

Nothing here is just for show.
Everything is built from the inside out.
This is the Whare that helps you build yours.

Ngā Pou a te Whare
The pillars of Āio

Te Tūāpapa – The Foundation
Tools for inner clarity.
Mahara is where the real work begins. This is mauri-led space guided by depth. It also holds resources to support to return to self. Baseline work that holds your passions, purpose, and pursuits.

Te Pou Tāhuhu – The Center Strategy with heart. Structure with soul. Tūhono holds the middle. It links the kaupapa to the outcome. Here’s where we build your communications spine—clear systems, aligned messaging, solid pace. Everything connects from here.

Te Tuanui – The Roofline
Multi-layered creative direction that speaks.
Whakarei is the visual, the voice, the full expression of what you carry.
Design, writing, identity.
We bring the essence forward. You stay unmistakably you.

  • The artistry. Weaving intention with colour, layout and placement. Does this make you feel something? That's branding. That's long-term marketing.

  • Brand is everything. Consistency, tone, and voice is delivered in more ways than just a logo.

  • A product or a message needs legs. Strong ones. A campaign needs a strategy, then the architecture to hold it. We designed every aspect of this production.

  • Built the eco-system through to its public-facing platform. Process stories one minute, building the platforms the next.

Inside the Āio Studio

A project using every skillset Mahara (engagement),
Tūhono (strategy) and Whakarei (creatives)has to offer:

Radio. Marketing. Editorial. Systems. Strategy.
Process. Social Media. Web. Delivery.

Internal content flows to external-facing platforms. And everything inbetween.

If you’ve made it this far, you’ve scrolled past the carousel of Pūkāea collateral. It’s one of our current projects, the beloved Pūkāea magazine. Take a breath, because what follows is the list of the build.

I note it here, because its the kind of thing Āio Studio does.
Total build out, back to front and all the way through the middle.

Editorial & Production

  • Built the editorial system structure

  • Designed and created all production systems

  • Reviewed and edited English content

  • Proofed all final text

  • Created the master content plan

  • Designed layout templates

  • Formatted story blocks for print

  • Set bilingual type styles

  • Prepared digital PDFs & systems

  • Input story metadata

  • Applied pull quotes and captions

  • Extracted titles and hooks

  • Updated the story archive

  • Wrote radio summaries and scripts

  • Managed the publication timeline

  • Coordinated team delivery

  • Maintained editorial assets

Comms & Content Ecosystem

  • Designed and built the website and Facebook spaces

  • Full brand design kit creation and assets with rationale

  • Designed all collateral

  • Created social media templates

  • Built the social media ecosystem and micro-ecosystem (beyond strategy)

  • Repurposed raw content into digital, radio, web, and social formats in two languages

  • Developed content pillars and post structures

  • Planned and tagged stories for weekly rollout

  • Created promotional assets for each platform

  • Drafted engagement prompts and questions

  • Created naming systems for digital archiving

  • Reviewed analytics for strategy

  • Documented the system for future implementation