Te Whare Āio

Whiria  te Whāriki

Growth, Purpose, Potential

Āio Studio is a space where vision becomes form through design, storytelling, structure, and soul. And we have HEAPS of soul!

Every project is a living extension of kaupapa or concept, woven from the inside out.


Whatever’s floating in the ether gets called in and given form.

Nothing here is just for show.
Everything is built from the inside out.

This is the Whare that
helps you build yours.

Ngā Pou a te Whare

The pillars of Āio

The inward journey. Pathways for life guidance, tools & resources.

Te Tūāpapa
The Foundation

The inner work.
Where memory lives, healing kicks in, and direction starts making sense again.
Mahara is the groundwork. Wairua-led. No fluff. Just the honest return to self.

Your communications architecture, the space in between.

Te Pou Tāhuhu
The Central Beam

This is the connective bit.
Where strategy meets structure, and kaupapa move from idea to actual thing. Systems, messaging, momentum. It all flows through here. Quietly linking the vision to the build.

Multi-layered & intentional design. Expression of your vision.

Te Tuanui
The Roofline

Your story in its full expression.
Design, visuals, words — the whole creative layer that brings your kaupapa to life.
Whakarei doesn’t add noise. It brings what matters to the surface, clean and clear.

  • The artistry. Weaving intention with colour, layout and placement. Does this make you feel something? That's branding. That's long-term marketing.

  • Brand is everything. Consistency, tone, and voice is delivered in more ways than just a logo.

  • A product or a message needs legs. Strong ones. A campaign needs a strategy, then the architecture to hold it. We designed every aspect of this production.

  • Built the eco-system through to its public-facing platform. Process stories one minute, building the platforms the next.

Inside the Āio Studio.

A project using every skillset Mahara (engagement),
Tūhono (strategy) and Whakarei (creatives)has to offer:

Radio. Marketing. Editorial. Systems. Strategy.
Process. Social Media. Web. Delivery.

Internal content flows to external-facing platforms. And everything inbetween.

If you’ve made it this far, you’ve scrolled past the carousel of Pūkāea colateral. It’s one of our current projects, the beloved Pūkāea magazine. Take a breath, because what follows is the list of the build.

I note it here, because its the kind of thing Āio Studio does.
Total build out, back to front and all the way through the middle.

Editorial & Production

  • Built the editorial system structure

  • Designed and created all production systems

  • Reviewed and edited English content

  • Proofed all final text

  • Created the master content plan

  • Designed layout templates

  • Formatted story blocks for print

  • Set bilingual type styles

  • Prepared digital PDFs & systems

  • Input story metadata

  • Applied pull quotes and captions

  • Extracted titles and hooks

  • Updated the story archive

  • Wrote radio summaries and scripts

  • Managed the publication timeline

  • Coordinated team delivery

  • Maintained editorial assets

Comms & Content Ecosystem

  • Designed and built the website and Facebook spaces

  • Full brand design kit creation and assets with rationale

  • Designed all collateral

  • Created social media templates

  • Wrote campaign copy

  • Built the social media ecosystem and micro-ecosystem (beyond strategy)

  • Repurposed raw content into digital, radio, web, and social formats in two languages

  • Developed content pillars and post structures

  • Planned and tagged stories for weekly rollout

  • Created promotional assets for each platform

  • Drafted engagement prompts and questions

  • Created naming systems for digital archiving

  • Reviewed analytics for strategy

  • Documented the system for future implementation